Top 5 Online Jewellery Websites in India

Online Jewellery Shopping Sites


In India, jewellery shopping is associated with various beliefs, customs and traditions. People purchase gold and other precious jewels for different reasons. Currently, India’s online jewellery market is over $200 billion and likely to expand an average rate of 65-70% per year. Gold adornments are the all-time favorite among Indian buyers with around 75% share of the total market. India also exports about 95% of the diamonds of the world.

Usually, buyers like to touch and feel the ornaments before buying them. Because of trust issues, initiallybuyers were not much keen to buy them online in comparison to other products such as apparels and electronics.But the concept of online shopping of jewellery is gaining acceptability now. Some of the reasons being, the investment by some reputed industrialists and firms like Ratan Tata in the sector in last 2-3 years and excellent facilities provided by e-retailers such as home try on service.

In case if you are also thinking to purchase adornments online and looking for some leading sites, then check out this list of India’s top 5 best jewellery shopping websites. These merchants have great collection of gold, diamond and gemstone jewellery, customer-friendly policies and affordable prices.

Blue Stone


blue stone Jewellery

This e-commerce marketplace made it big in Indian jewellery market by fetching some heavy funding from renowned global investors since its launch in 2011. Apart from Ratan Tata, global firms like Accel partners, Kalaari Capital and Sama Capital has ventured in Bluestone. It puts forward an array of gold, diamond and gemstone ornaments in more than 4000 terrific designs.

Bluestone offers home try on service in 16 cities to make online jewellery purchasing a more convenient affair for users. They also provide 30-day return policy with free return shipping for all purchases except gold coins. It also allows lifetime exchange for all its products. Buying precious stones and jewels is 100% transparent on this website. All products are certified and authentic from following laboratories:

  • BIS Hallmark for gold jewellery
  • IGI, SGL, and HKD certification for diamonds
  • IGI and GIA certification for solitaires



Voylla Jewellery

It is a Jaipur based firm, positioned itself as a leading fashion jewellery brand in last 4-5 years. Voylla has a large base of over 5 lakh customers at present and has garnered trust of them to become a major jewellery shopping sites in India. It houses more than 15K incredible designs and claims to add 1000 more each week. It has raised backing of around $17 million from ventures like Snow Leopard Technology and Peepul Capital.

Voylla also has over 25 offline stores in Delhi, Mumbai, Pune, Noida and Nagpur. It has also launched iOS app for i-phone users and android app for other mobile users. Users can buy silver, fashion jewellery and precious metal accessories in more than 20 categories like necklaces, earrings, bracelets, bangles and rings. Bollywood actor Kangana Ranaut is the brand ambassador of this e-retailer.

The Company is in partnership with 30+ online marketplaces like Amazon, Jabong, Voonik, Flipkart, and Snapdeal. You can shop trinkets on this site according to your preferences and budget. Also, various discount offers by Voylla allow buyers to save big on their shopping.

Find here the latest Voylla Jewellery discount deals and promo codes.

Carat Lane

carat lane jewellery

One of the forerunners in Indian online jewellery industry, Caratlane has been included in the Top 20 hottest e-commerce retailers in Indiain a report by Data Quest. It sources its assortment from over 4000 vendors to provide unique and diversified jewel designs to shoppers. It has an annual turnover of about Rs 250 crores and a widespread customer base of over 3 lakh buyers.

One can buy everything from rings, pendants, chains, bracelets to gold coins, solitaires and diamond sets. Ornaments of 18 carat to 24 caratpurity are available on this site. Its various special collections like Gold crush, Enchanted and Bee jeweled have such attention grabbing designs that every jewellery lover would like to add in her closet.

Shoppers can avail its try@home service to select the suitable styles from multiple choices before purchasing them online. Caratlane newly launched virtual try on app to help users try earrings virtually by using facial recognition and 3D imaging technology. It also offers very reasonable rates and great discounts on most of the products which save upto 30% on jewellery for buyers.


Candere jewellery

Candere is ane-store to buy beautifully and innovatively crafted jewel pieces. It was founded in 2012 and since then, it has carved a niche for itself in the online jewellery purchasing. Be it a gold nose pin or a diamond necklace, it has elegant and customized patterns to choose from. With a collection of around 5000 designs, it has a great collection of diamond, gold, solitaires, platinum and gemstone jewellery. All of its products are BIS hallmarked and IGI certified for complete customer satisfaction.

It has a 30 day return facility, lifetime exchange and 7-14 day shipping policy. Jewellery can be purchased on EMI as well on this portal. In 2015, Candere surprised everyone by selling a solitaire bracelet costs Rs 33 lakhs. It was one of the biggest online jewellery orders on this site. It also made its presence found in USA with a different site,

Find here the latest Candere Jewellery offers and discounts.

Wear Your Shine

Being a one-stop destination for online jewellery purchasing, it offers ornaments from more than 25 top brands including PC Jeweller, Asmi, Sangini, PN Gadgil, Kama and Nirvana. Wearyourshine features diamond, plain gold, solitaire and platinum jewellery in around 15 categories. You can also buy gold coins of 24-carat in 1gm to 100gm weights. It also provides 24 hours shipping on various orders.

You can also shop kids and men’s jewellery as well on this site. Some of the very popular collections available on this portal are:

  • Wedding
  • Mismatch
  • Unique Charms
  • Wear Your Raashi
  • The Little Treasures

Apart from these e-merchants, there are many other emerging stores for online jewellery shopping. Titan, Koovs, Voonik are some renowned names. Mega online store such as and also have dedicated jewellery sections. You can explore an extensive set of adornments there for every occasion and for every budget.

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