Do You Know What People Shop The Most Online In India?

People Shop The Most

Accelerating growth at a high rate, e-commerce industry has changed the perspective of marketers looking at it. Merchants like Flipkart, Snapdeal and Amazon etc. have been the significant platforms in driving this change in a large number. Thousands of products are being offered on these online marketplaces in multiple categories. Some categories have also become preferred choices for customers when it comes to shopping online.

We will know about some of the ever-trending categories on most of the big online shopping portals in this article.

The following are the highest selling items online that have reaped great profits for e-commerce giants.

  • Mobile Phones and accessories
  • Apparels and clothing
  • Shoes and sports accessories
  • Fashion and lifestyle
  • Computers and peripherals
  • Books
  • Health and personal care
  • Games and apps
  • Home and kitchen appliances
  • Movies and music


  1. Mobile Phones and Accessories

Due to the IT revolution and great market potential, this category always trends at top spot. This category includes items other than mobile phones are chargers, screen guards, headphones, memory cards and mobile covers and cases. This segment holds around 40% of the market share having sales of more than Rs 9500 crores presently. Selecting the best mobile isn’t much of a hassle. Use the Mobile Discount Coupons to get some additional benefits on your purchase this time.

  1. Apparels

One of the most popular segments of growing e commerce sector in India is clothing and apparels. This category caters about 20% of online market worth around Rs 4700 crores. Myntra, YepMe, Zabong, Yebhi and Zovi are some of the top retailers in this category apart from industry leaders.

  1. Shoes and Sports Accessories

This category has emerged one of the fastest growing categories in online shopping market. Global brands like Adidas, Nike and Reebok contribute in this segment largely. Browse from the trendiest styles; shop the latest footwear available online. Check the footwear coupons and get them at best possible prices.

  1. Fashion and Lifestyle

In order to meet the needs of fashion conscious customers there is a vast range of products in this segment on various online shopping platforms. It has been one of the top trending categories among online shoppers in recent years. Some of the leading marketplaces in the category are Fashionandyou, Koovs, Fashionara, Limeroad, Jabong etc.

  1. Laptops and Peripherals

This category is also very important in a fast booming Indian online industry backed by technological advancements. Heavy discounts offered by the retailers are the main reason of buying these products online. Cash on delivery payment option and good return policies are significant factors which are increasing online sales of these products. Buy the best laptop online today; use the latest Laptop Discount Codes to get them at much reduced prices; give yourself one more reason to celebrate.


  1. Books

Books are one of the oldest product categories in online shopping market. Readers not only like ordering literature books but are also very much engaged in buying educational and competition books online. Because of heavy discounts on these e-portals, books have garnered a large customer base among different products segments. Fictional and non-fictional works of some young popular writers are sold heavily on online marketplaces.

  1. Health and Personal Care

It is one of the much trending segments in e commerce market. People are frequently buying these products online because of getting large discounts, free shipping and a varied range on online merchants. This category is growing at a fast rate.

  1. Games and Apps

It has become a huge market in some past years owing to the great rise in the sales of smartphones and tablets. Apart from the giants like Google Play Store and Apple app store, 99 Games, Games2win,  Bash gaming are renowned players in this segment. It is expected to become a market worth Rs 2700 crores by 2018.

  1. Home and Kitchen Appliances

In the growing online business in India, Home and kitchen appliances has emerged as a top trending category. Appliances such as refrigerators, air conditioners, washing machines, microwaves, water purifiers are purchased in a large number from e retailors. Interesting exchange offers, heavy discounts and cash on delivery payment mode offered by merchants are the key factors in attracting customers towards online shopping of these products.

  1. Movies and Music

Movies and music can never be out from the trending list of Indian audiences. Watching and downloading movies and music online has increased tremendously after the boom in smartphone market in India. Arrival of 3G and 4G services and other technologies encouraged the users towards this trend. Many movie streaming downloading websites and apps are available for the users.

Therefore, these are the top trending topics in India in e commerce market.


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